The bicycle industry is faced with new challenges to reduce carbon emissions and achieve ambitious environmental and sustainability goals. In the pursuit of reducing carbon emissions, promoting active mobility among employees (and customers) remains a neglected, yet fruitful, strategy. Part of the reason for this is that the impacts of active mobility are numerous, interconnected and therefore challenging to capture.
Active mobility and employee health & wellbeing are key action areas for Decathlon, and the company offers a mobility benefit package, which varies per country. The benefit package includes an allowance for active mobility. This allowance is currently available in several EU regions and being rolled-out in global markets. However, it is not well understood how this mobility benefit or active mobility allowance could be used to better determine its impact on health and wellbeing.
Urban Cycling Institute is collaborating with Decathlon to develop a methodological framework that Decathlon can use to capture the health and wellbeing impacts and the implementation of their mobility actions across their sites globally.